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I collect ideas, ask “What if?”, and turn them into digital experiences.
Somewhere between strategy and creativity is where I do my best work.

From advertising to experience design.

From attracting customers to understanding users.
Here’s how I got here.

  1. 2017–2022

    Studying Advertising at NCCU

    Student clubs & bubble tea shops
    Making people notice, care, and come back

    Jolyne working at a campus club deskA bubble tea shop menu board
  2. 2022–2023

    Brand Marketing & UX Design at Ocard

    Missions, check-ins & rewards
    Giving people a reason to engage

  3. 2023–2024

    Product Designer at ARPlanet

    Museums, culture & education
    Turning stories into experiences

    An AR museum character on displayA visitor using an interactive museum kiosk
  4. 2024–2026

    MFA in UX Design at SCAD

    Research, interaction & product strategy
    Looking beyond the interface

    Savannah College of Art and Design sealDeloitte logoJolyne with the SCAD mascot at graduationJolyne presenting at a design showcaseA workshop wall of sketches and notes
  5. 2025

    Experience Designer at VML

    Coca-Cola, Sprite & Oreo
    Designing digital campaign experiences

    The WPP and Tombras office signageJolyne with teammates outside the office
  6. 2026

    UI/UX Designer at Bestomer

    AI, personalization & ecommerce
    Exploring how to shape user tastes

    A Bestomer product page on a phone

I’m still curious about what makes people stop, explore, and come back.

A designer’s life

Kodak M35 35mm film camera Iced coffee in a plastic cup MacBook Air
ux-new-grad.jpg
SCAD AIG Coca-Cola Bestomer Deloitte VML
Folder of brands I have worked with Brands
museum-hunt.jpg
travel-lover.jpg
music-festival.jpg
dolomites-hiking.jpg
Resume folder
Download here
Resume
bubble-tea.jpg
© 2026 Jolyne Wu. All rights reserved.
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