Elevator Connect for Employees
This project was part of a collaboration between SCADpro and AIG. The goal was to create experiences that integrate digital and physical touchpoints to support employees and clients throughout their workday by fostering collaboration, inspiration, and innovation.
AIG Elevator Connect
The ask: design interactive experiences for AIG’s new office in Atlanta
This project reimagines the elevator lobby as a space for interaction and connection, turning waiting time into engaging touchpoints that enhance efficiency and foster connections among employees.
Navigation and decision-making are interconnected processes
When we looked at these insights together, we realized the problem wasn’t just about navigation; it was about decision-making in motion.
Navigation is a decision problem, not a wayfinding problem
Time pressure amplifies friction
Lack of visibility creates hesitation
Meet Sarah: a senior employee who frequently moves between meetings
Her main need is to make fast, informed decisions while navigating the space. She want to quickly navigate, stay informed, and connect with people. Across her goals and pain points, we saw a common theme: lack of clarity in what’s available and what to do next.
Overcrowded elevators and unclear navigation led to delays and frustration
Mapping her day, we saw that frustration peaks during transitions—especially when navigating between floors or searching for rooms. These are short, high-pressure moments where users don’t have time to figure things out.
Employees struggled to navigate the spacious office efficiently with numerous meeting and collaboration areas
How might we design a workplace awareness system by supporting decision-making in natural transition moments?
From wayfinding to workplace awareness system
We shifted our thinking from designing a navigation tool to designing a workplace awareness system—one that supports decision-making in motion.
01 Instant view, search, and book
Users can easily locate meeting rooms on an interactive map, check availability in real time, and reserve spaces within seconds.
02 Stay updated on company and local Atlanta events
The system provides updates on company announcements and local Atlanta events, keeping users informed and connected to both workplace and community.
03 Encourages networking and collaboration across departments
Employees can explore coworker profiles and connect through LinkedIn, encouraging collaboration and networking within the organization.
Support employees by fostering collaboration, inspiration, and innovation
As a result, the system improves access to space information, supports collaboration, and increases awareness of workplace activity. We also received positive stakeholder feedback on the integration of digital tools within the physical environment.
Reflection
This collaboration made me especially interested in designing systems that support employees in their daily work.