VML Internship
10 Weeks at VML XD Team
As an experience design intern, I took on key responsibilities across various projects, including:
UX Research & Ideation
Conducted in-depth user, market, and competitive analysis; participated in creative workshops and brainstorming sessions to generate fresh solutions to design challenges.
UX/UI Design Support
Designed and refined user flows, wireframes, and interactive prototypes for brand campaigns such as Coca-Cola and Oreo, ensuring intuitive and engaging experiences.
Design System Development
Helped build and maintain design systems that improved consistency, scalability, and efficiency across multi-platform projects.
Meetings & Workshops
Participated in creative workshops, team meetings, and brainstorming sessions, using whiteboarding to visualize and refine ideas. This collaborative approach made design discussions more effective and sped up decision-making.
Sprite Squad
Overview: Users were confused about sweepstakes entry, prize information, and experienced drop-off during the flow.
Contributions: Synthesized user insights to define key friction points. Ideated solutions in workshops and refined entry flow. Proposed clearer prize presentation and streamlined access.
Impact: Combined steps into fewer pages, making the entry process more direct and reducing technical drop-off. Content was unlocked for everyone, boosting clarity and participation.
Coca-Cola: Friday for the Win
Overview: Seasonal sweepstakes campaign tied to football and hockey games, offering weekly chances to win prizes.
Contributions: Supported UX/UI flows for campaign microsite. Helped align design with Coca-Cola’s brand objectives and fan engagement goals. Ensured the flow was mobile-first, accessible, and engaging for sports audiences.
Impact: Delivered a cohesive digital experience that amplified Coca-Cola’s sports partnership, encouraging repeat engagement every Friday.
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Oreo: Don’t Ghost The Good Stuf
Overview: A Halloween mini-game campaign designed to boost brand engagement and drive sales through gamification.
Contributions: Developed UX/UI for the Spook N’ Scan AR experience, mini-games, and the photo booth. Proposed interaction patterns that encouraged UGC and O2O engagement. Refined the designs to ensure a balance between engaging gameplay and a smooth prize redemption process.
Impact: Created a playful, interactive campaign that enhanced brand exposure, seasonal excitement, and product engagement.
Takeaways from this project
